With each dog we try to get a face shot, a full body shot, an action shot, and an interaction shot with one of the volunteer handlers. Sometimes it works, sometimes it doesn't. I believe the face shot will engage potential adopters, especially if they can look into their eyes and if the dog looks happy. The body shot gives them an idea of the dog's type and size. The action shot allows them to imagine the dog running and playing in their yard, and the interaction shot helps them to visualize how the dog could interact with them and their family.